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Why April Fool’s Jokes Don’t Need To Be Done In Business

You may have seen the earlier post today about HootSuite’s April Fool’s prank re Happy Owls.

Well, later today I received a second email from Ryan at HootSuite.

This one reads a little differently than the first.

The prior email entitled HootSuite Pivot was sent to you in error. It was intended to be sent only to our Board, Investors and Advisors and is highly confidential. Please delete and ignore.

Thanks for using HootSuite, and have a great day!

Ryan Holmes, CEO
HootSuite – Social Media Dashboard

It will be interesting to see if he is in trouble with his board and investors.

Like we said in the other post.  We tried something like this in college and it didn’t go so well.  When we said the SGA was going to have free beer at their Easter egg hunt in the student paper, the joke took a bad hop.  It all started because we were in photo journalism classes and did the set up of the blow up bunny.   We said they were going to have Budweiser at the hunt.  Some were calling the SGA office asking if they didn’t like Bud, could they bring other beer instead. SGA Free Beer

We had to put up fliers all over campus saying our bunny joke had taken a bad hop.  Our paper also lost credibility over the matter and we learned not to ever do something like this again.   Bets are, Ryan Holmes will be in the same boat for future April Fool’s.


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  1. Ian Williams

    My opinion of that email was that its a viral search campaign dressed up as an April Fool.

    i.e. People see the first message and are either taken in or not. Those that aren’t, *might* be taken in by the second email, however. And all of a sudden, a buzz develops on the net, links are acquired, discussion starts on SM platforms, and viola! marketing success.

  2. Alton Lamont

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