Books for iPad–Redefining the Word “Book”
Something needs to be done about what we call books for iPad.
Apple says, “iBooks should be used to refer only to the application and is always plural. Do not use the word iBook to refer to a publication or to the general category of ebooks. Instead, say your publication is a book available on the iBookstore.”
According to the Google Keyword Tool, the term “iBook” generates 1.22 million global monthly searches on the Internet. The term “iBooks” generates 1 million global monthly searches. To those who have signed end user licensing agreements, Apple says not to use “iBook” in marketing literature. But Web searchers are using it in their Google searches, so if you don’t use it on your Web pages, you’re reducing your chances for even being found via on-page content.
Not having an Apple-sanctioned, Apple-approved brand name for books for the iPad is hurting business for those in the publishing industry who focus on this type of book.
In my opinion, Apple needs to come up with a brand name we can use, or stop prohibiting publishers who have signed end user agreements with them from using iBook and iBooks without fear of retribution.
This Is Not My Grandma’s Louis L’Amour Type Of Book
This is not a book in the traditional sense. Yes, it’s got words in it and you can take a traditional book and put it into the software and ergo, it’s a book, but when was the last time you read a book with two hours of video in it?
We shouldn’t even be calling these creations “books.”
There should be some new term created for what these actually are because they’re not normal books.
Part of the frustration I have as a publisher and marketer of these books is that I call somebody and say, “Hey, I want to talk to you about the book we’ve made for the iPad.” What comes to their mind is the traditional book. They’re thinking about something you can thumb thru like a magazine.
“When I do interviews, if I can help it, I’m going to that station or I’m going to find that reporter so I can put an iPad in their hands and I’m going to say, ‘Here is my book. Here is what it can do. And here, let me show you the Rio Azul Mask in 3D where you can turn it. Here, not me, you, turn it.’ And when you do that, their eyeballs pop. And it’s magic and they’re going, ‘Holy Cow!’ Because they’ve never seen anything like it because this isn’t a book. This isn’t like a normal book.”
Apple’s marketing dollars are spent on hardware, not on software and not on the products one can make using their software to use on the hardware. This is making it harder to exist in this space, but it’s also freeing up the opportunity to share the message of what these books can be, should be and how they can be built.
Simply put, this is not the kind of book my grandmother would have sat and read. This is not a Louis L’Amour western. And given his imagination, I really wonder what he would be doing with this vast accomplishment in technology.
What Do You Think?
So what do you think? Is there a better term we could be using to describe books for iPad?