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Digital Book Publisher Begins iPad Project With John Ed Mathison Ministry


Former Alabama Governor’s Press Secretary Teaming Up With Storied Frazer UMC Minister To Bring ‘When God Redefines The Possible’ Book To Life

CC Yellow Books Circle 60 by 60 TR 1MONTGOMERY, AL—Claxton Creative, LLC of Dallas, led by former the former press secretary of two former Alabama governors, Thursday announced it has begun producing digital book formats of Montgomery’s John Ed Mathison’s recently published print work, When God Redefines The Possible.

Mathison’s book, which is 109-pages in print, contains more than 50 chapters of colorful and important ministry lessons and encourages readers to see that God is still doing miracles, even in today’s turbulent times.

When God Redefines Possible by John Ed Mathison.

When God Redefines Possible by John Ed Mathison.

The digital format for iPad will include a series of videos, interactive photos and illustrations, end of chapter quizzes, puzzles, Internet social media components and other ways to help broaden the reach of one of the Southeast’s most recognized United Methodist Church leaders.

Versions also will be produced for readers using Amazon’s Kindle, Barnes and Noble’s Nook, as well as the Samsung Galaxy and Microsoft Surface.

“John Ed Mathison has been a recognized leader in ministry for nearly a half century and even today, he is on the cutting edge of using technology to help spread the word of God,” said Donald Claxton, owner of Claxton Creative in Dallas. “The use of digital books will make his work available to anyone in the world with a computer, tablet or smartphone. Now that’s really an example of God redefining possible.”

John Ed, who served 36 years as Senior Minister of Frazer Memorial United Methodist Church in Montgomery, said he is excited to begin this new phase of his ministry.

“I have said before that ‘it is easy to have a Gutenberg mentality when we live in a Google reality.’ and taking this next step, to convert my writings and teachings into a digital format so that people around the world can share and interact with each other through the social media tools and interactivity functions within the book is an example of where ministry must grow in order to reach those needing and yearning to hear the word of God,” Mathison said.  “I’m excited for the potentials this brings for ministry. God really is redefining the possible.”

Claxton said his firm, based in Dallas, is working to schedule a video production schedule with Mathison and to begin the digital design process for the book.  Release of the book is slated for March 2013.

Claxton is the former assistant press secretary to the late Alabama Gov. Guy Hunt and former press secretary for Gov. Fob James. He moved from Montgomery in 2001 to become the communications director for the Dallas Independent School District, then the 12th largest school district in the nation. In 2012, his company began producing books for the iPad, including Dr. Mark Van Stone’s interactive text 2012: Science & Prophecy of the Ancient Maya and There’s A Zombie In My Treehouse by Ken Plume, John Robinson and Len Peralta of Atlanta.

Claxton Creative, LLC

Claxton Creative is a Dallas-based full-service public relations firm focused on the development of interactive, multi-touch publications for mobile devices worldwide. The company was founded by former Dallas ISD communications director, Donald J. Claxton and is supported with the assistance of Fort Worth Author Ron Rose, Dallas author Will Manning, Birmingham, AL editor Larisa Lovelady, Ally Stephenson of Huntsville, AL, and others.

John Ed Mathison Leadership Ministries

The John Ed Mathison Leadership Ministries was formed in 2008, as John Ed reached the mandatory retirement age of the United Methodist Church. The ministry is a member of the Evangelical Council for Financial Accountability. The mission of the ministry is to bring honor and glory to the Kingdom of God by training leaders for Kingdom work. John Ed actively speaks to churches, conferences and leadership training programs on a local, national and global scale. More information is available at www.JohnEdMathison.org.


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