Google, Chase, AT&T, Geico, etc, Video Web Commercials Suck
It’s the latest advertising model–you go to almost any news website and click on a story that has video and a commercial from Google, Chase, AT&T, Geico, a car company, SOMEONE is going to run.
What do I do? One of three things. 1) I stop the video about three or four seconds into it, 2) I want to watch the piece I actually wanted to watch, so I turn off the audio so I don’t hear the spot, 3) I leave the page completely.
And I’m not alone. I’ve polled PR professional colleagues in Dallas about this and the responses were the same.
This model of advertising is NOT working.
No one should have to watch four Chase Bank commercials to view four video stories on CNN.com or Fox News or any news site over and over and over.
And what sense does it make for me to be forced to watch the same spot that’s over saturated on TV, too?
Advertisers and website managers, this isn’t working. If I could create an automated function that made my browsers go from one page to the next on a site like CNN so your spots would run 24/7 and no one would see them and I’d run up an expensive bill for you, I’d do it in a heartbeat if this would get your attention. Gosh, maybe that’s the answer and give it away to friends across Facebook so they’d launch it on their systems, too, and then…
This model is NOT working. I am not going to watch your spots like this. And I hope other people won’t either. No one should have to watch umpteen commercials to get information that should be free across the net, and if sites like CNN are going to go full bore on such tactics, well, I’ve pretty much moved on from CNN as a news source anyways.