Do not send us a resume that says you have written “press releases.” If you do, it’s going in the trash.
We have a hard and fast rule in our company. Our activities are geared toward getting our clients news coverage. It’s that simple. We do not write fluff and stuff information to clog up a reporter’s inbox. This is a mind set and a very important one.
So in this spring time and as college students are preparing to send out resumes suggesting that they’re ready to enter the public relations marketplace, here’s one very important point: Do not send us a resume that says you wrote “press” releases.
Anyone can write a press release. And frankly, if you’re not interested in writing news, then why should we be interested in your working for our company?
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