We’re not going to be the first to say this today, but the Oscar show last night showed once again that real-time Twitter monitoring and making real-time adjustments based on what’s being said, could not be any more essential in today’s business world than having a business in the first place.
TWITTER–The Real-Time Focus Group
Anyone in marketing and PR knows it’s critical to keep one’s finger on the pulse of public perception. Last night when interest in the Oscars was waning and trending topics were proving it, would have been a stellar opportunity for the producers of the Oscars to pay attention and make some adjustments in the show.
But alas, they did not. And for hours, the Twitterverse was filled with commentary about how bad the show was.
And for non-viewers, it made for fodder for the globe’s entertainment writers who had to come up with something interesting about the awards program.
Too bad no one internally was listening.
Is this how your business runs its customer service operations? Do you know what’s being said about you in real time?
At Claxton Creative we can help you put the right monitoring systems in place. We specialize in social media and public relations strategies.
- Best (and worst) social media moments of the Oscars (lostremote.com)
- Oscars host James Franco posting on Twitter during show (lostremote.com)
- Watch 2011 Oscar Online Here Are Live Streaming Video Links (mwd.com)
- How to Watch Oscars 2011 Online (mashable.com)
- Social Gaming The Oscars: @JCPenney #OscarsTrivia (adpulp.com)
- 5 Apps for Enjoying the Oscars (mashable.com)
- The Oscars and the Death of the Water Cooler (mashable.com)
- James Franco Brings Oscar Viewers Backstage Thanks to Twitter (blogs.forbes.com)
- It’s Oscars 2011 Time: PR and Marketing Trends (pamil-visions.net)
- Oscars 2011 Primed For Internet Breakthrough (paidcontent.org)