Back in 2006 or 2007 when I began my blog with the now defunct, dadscenter.org, I had a mission to become one of the best and most prolific dad bloggers on the Net. When Twitter came along I was one of the early adopters and remember thinking how amazing it was that in no time, I had 300 followers. Then 600. Then 1,000…. Today I have 12,773 followers, most of whom I have zero time to regularly engage on @DaddyClaxton and another 1,700 on @ClaxtonCreative that are a challenge to regularly interact with as well. (Don’t forget to follow me!)
Then came the trend to jump on Facebook and have your tweets going straight to your Facebook wall. People got tired really fast about seeing everything you tweeted on your Facebook wall. Oh, then came the need to have a Facebook Business Page. (Don’t forget to LIKE us while you’re here.
Then came Google +. (Join my circles!)
In between all that came the Mommy Blogger craze, and in 2010, many of us dads started saying, “Hey, we buy stuff, too,” and so we had the dad blogger phase.
With the advancement of each new platform has come the hype and the craze. “YOU CAN GET RICH IMMEDIATELY DOING (insert name of latest new thing!!!!)
But as Ted Murphy pointed out at the Modern Media Man conference in Atlanta in September 2010, the precious few who are going to get struck by lightning and make millions having a blog, using Twitter, using Facebook, having a Facebook Business Page, having a Google + community going, etc. etc. and etc. are just that. A precious few.
That’s not a throwing in the towel of admission, it’s just the factual reality of all this and if you’re one of those precious few, congratulations. if you’re not, I encourage you to never give up. But it’s clear the latest trend is here and that’s what this post really was intended to be about.
The Latest Trend–Write an eBook
And so it goes, the latest trend clearly on the Net is to write an eBook, self-publish it, and ride away to prosperity and peace and comfort.
Again, we’re not discouraging the practice, we just want to temper that with some practical common sense, which seems to be lacking in the blasts of trumpeting this latest, newest, easiest and most important phase–(again, like in all other previous phases.)
Writing an ebook or regular book, for that matter, is a time-consuming and a time-honored practice. There is/was a reason why so many manuscripts were sent to print publishers that never got printed throughout the course of time. They just weren’t going to sell in the long run and the publisher didn’t want to take a risk in publishing something that was not going to sell.
Now as an individual, yes, many out there just have this incredible desire to part with their wisdom knowing convincingly that what they have to say is going to be something some massive numbers of people have been sitting around waiting to be published throughout the course of human history. You probably know that from the long line of people who stand at your front door or office door each day waiting for you to make your next prolific statement about life, liberty and the pursuit of happiness.
What? They’re not there?
Now, again, don’t read that as a negative, just read it as a practical point. If you undertake the process to write an ebook, it’s going to take a lot of time, effort and sacrifice. Ultimately, you may not make any money at all from the process and unless you are one of the precious few, that’s likely to be the case.
On top of that, 10,000 other people are going to be releasing their new ebook on the same day as yours, (remember, this is a wide-open trend at the moment) and you are going to be in that mix.
How are you going to market your book? Who is going to buy it? How are you going to get it to them? The odds are that the 10,000 other people who publish their ebook on the same day as yours aren’t going to buy your book that day. They’re going to be focused on one thing–trying to get the other 999,998 people involved to buy it, and those people are going to be like you and the one other….
There are dozens of questions to ponder, but seriously, before you even get down to that, recognize the “write an ebook” trend for what it is. We’ve been here with blogging, Twitter, Facebook, Facebook Business Pages, Google +, (you could throw in Instagram, Pinterest, and several others I can’t even remember the names of at the moment) and we’re here again with the premise of “write an ebook.”
In a few months, it’s going to be something else…. Just wait. You’ll see.
We feel comfortable writing this piece because the focus of our work isn’t on the production of eBooks. No, our work is in interactive books for iPad that include video, 3D animations, interactive widgets and much more. There’s a huge difference and that’s where we see the future of books going. To us it seems so many are focused on getting a version of some prose published for Kindle or Nook. We see that as a huge, tactical mistake.
- Blackbaud Publishes npEXPERTS, New eBook Featuring Online Marketing Insights for Nonprofits (virtual-strategy.com)
- eBooks2go’s latest offering on iTunes: Award-winning publicist Sandra Beckwith’s eBook, “Get Your Book In The News.” (prweb.com)
- eBooks2go Introduces One-On-One Social Media Mentoring for Authors (prweb.com)
- 2013 Social Media Predictions eBook from Dell (jasminshields.wordpress.com)
- Vatican Uses Comic Sans and Papyrus, Holiest of All Fonts, in New Pope eBook (geekosystem.com)
- Buy Real Marketing to Release Pinterest Marketing eBook (prweb.com)
- Infographic: Books vs eBooks (the-digital-reader.com)
- Which Social Media Sites Are Hot, and Which Not? (smallbiztrends.com)
- Free Social Media and SEO eBook Stash (soshable.com)
- Social Media in Education [Free eBook] – supported by #Bloxx (olliebray.typepad.com)