YouSendIt Changing Name To Hightail = Dumb
It’s hard to build a brand. Harder to have a name that says what you do. YouSendIt! had one. Now they don’t. They rolled out this week they’re changing their name to “Hightail.”
Now YouSendIt/Hightail execs, kinda hightail your eyes to this post and STOP what you are doing.
In a digital world where it’s been weird trying to understand what silly words like Google, Twitter, Yelp, and a bunch of other non-descriptive names mean, why on earth would you leave behind a name that says what you do?
If you want to improve what you do, make the amount of data one can send in a transfer bigger.
Find a way to compress data on the sender’s end so that it can transfer faster and come out on the other end like it was before sending.
But don’t take a perfectly good name and change it to one that has no meaning, connotations, and confusion.
You can watch their video. The next one from them will be how they Netflixed and decided what they did wasn’t a good idea…..