Do you do Social Media or Social Engagement: The Difference is huge

Charles J. Orlando is one of the keynote speakers at the upcoming Modern Media Man Summit of which I’m a key organizer for next month in Atlanta.

Charles and I talked briefly today about his upcoming presentation at M3, and here was his social media tip of the day:

“The term Social Media is a bunch of BS.  SOCIAL ENGAGEMENT is the key.”

Think about that.  It’s not just broadcasting out to the world.  It’s about engaging the world and not just putting information out there in a one-way preaching, but seeking interaction and comments.

How do you carry out Social Engagement? Or are you stuck in Social Media?


I’m struggling with the idea of creating a comment policy.  Because of some recent comments that I found offensive, for now, I moderate all comments made on   What do you do on your site?   I’ve adopted the belief that not even negative comments should be deleted.  But is there a limit as to how far that goes?  What are your thoughts?

The Problem with Women is MEN

Charles has a new book out.  On March 1, 2010, he had 300 friends on Facebook.  Today, he has more than 55,000.   Do you think he’s doing a one-way conversation or there’s a hell of a lot of engaging going on there?

This is an image of the tree line from the new County Road 510 Bridge near Marquette, Michigan.



  1. Tweets that mention Do you do Social Media or Social Engagement: The Difference is huge : The Adventures of Daddy Claxton -- - [...] This post was mentioned on Twitter by Donny Claxton, AG Social Media. AG Social Media said: A good blog:…

Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Donald J. Claxton | The Timberlander, a selfie from camping for 13 weeks in 2022 on the Claxton family land in the Upper Peninsula of Michigan, northwest of Marquette.

Donald J. Claxton is
‘The Timberlander’

Hello, I’m Donald J. 

I refer to myself as “The Timberlander” because I love off-grid living and woodworking.

My Great Pyrenees, Maycee, and I enjoy spending our time in the woods of the Upper Peninsula of Michigan.

In the UP, I craft, make, grow, run, carve, and generate:

  • Custom crosses
  • Timber frame shelters
  • A garden
  • My water
  • Basswood figurines and ornaments
  • My own power

Check out my crafts for sale in The Timberlander’s Treasures.

Enjoy more content here on Donald J!

Follow Me Socially!

Latest Posts